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Wendy Guevara – From Reality Star to Trans Pioneer in Mexico

Amanda Valentine Dela Cruz

Wendy Guevara skyrocketed to fame with a humorous viral video, “Las Perdidas,” in 2017, and has since become one of Mexico’s most prominent transgender figures. But her story goes far beyond that viral moment. As an outspoken advocate for LGBTQ+ visibility and a rising star in Mexican media, she has used her platform to challenge stereotypes and inspire transgender individuals.

Early Life and Discovering Identity

Growing up, she faced the challenge of living in a society that often didn’t understand or accept LGBTQ+ identities. This created an internal conflict, and she often felt misunderstood by those around her.

Detailed view of Mexico’s flag with green, white, and red vertical stripes and central coat of arms.
The national flag of Mexico – pexels.com

Growing Up in León, Guanajuato

Wendy Guevara was born and raised in León, Guanajuato, a city in Mexico known for its conservative values and traditional views on gender. As a child, she struggled with the gender expectations placed on her. She felt disconnected from the role she was expected to play.

Despite these challenges, she was always drawn to femininity. Navigating her feelings was difficult in an environment that lacked support for transgender individuals.

Early Gender Identity Struggles

As Wendy entered her teenage years, the disconnect between how she felt and how she was expected to behave became more apparent. She realized that the traditional male identity she had been assigned at birth did not align with her true self. The lack of resources and open conversations about gender identity in her community made it difficult for her to understand what she was going through.

Despite facing bullying and societal rejection, she began to express herself more freely. She found comfort in embracing femininity, often experimenting with makeup and fashion, even though it wasn’t always safe or accepted.

Finding Strength Through Community and Transitioning

Wendy’s turning point came when she found a sense of community within LGBTQ+ spaces in Mexico. There, she met other individuals who shared similar experiences. These connections helped her understand and embrace her identity as a transgender woman.

Over time, she took the steps toward transitioning, including hormone therapy and gender-affirming surgeries, to align her physical appearance with her true self. This journey was not easy, but through resilience and the support of her community, Wendy was able to fully accept her identity and begin living authentically.

Her personal growth and transition set the foundation for the public figure she would later become. They inspired countless others to embrace their own paths.

How Her Career Blossomed

This moment was not only the beginning of Wendy’s fame but also marked a major shift in her life, pushing her from obscurity to the spotlight.

The Viral Moment Las Perdidas

In 2017, Wendy Guevara became an unexpected internet sensation after she and her friend Paola posted a video titled Las Perdidas. The video shows Wendy and Paola stranded in the mountains after getting lost, humorously describing their situation while waiting for help.

Their comedic tone and lighthearted banter made the video go viral. Thousands of viewers were drawn to their authenticity and humor.

The phrase “Estamos perdidas” (We are lost) quickly became a catchphrase. Wendy Guevara’s unfiltered, charismatic personality turned her into a social media star overnight.

Becoming an LGBTQ+ Icon Through Humor

Wendy’s rise to fame with Las Perdidas resonated particularly with LGBTQ+ audiences. Her unapologetic humor, combined with her openness about being transgender, struck a chord with viewers, especially those from the LGBTQ+ community who often felt underrepresented in mainstream Mexican media.

Her viral success wasn’t just about a funny video; it was about the way she used humor to connect with people, breaking down stereotypes about transgender individuals. Through the power of social media, she was able to turn a spontaneous video into a platform for visibility, helping her become a beloved figure for both her comedic talent and her role as a transgender icon.

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Expanding Her Career

After her viral success with Las Perdidas, she didn’t stop at being an internet sensation. Instead, she capitalized on her newfound fame to grow into a versatile media personality, branching out into multiple entertainment sectors.

Wendy Guevara poses in front of La Casa de los Famosos México studio set in ripped jeans and corset top.
Wendy Guevara shines at La Casa de los Famosos, July 2025 – Instagram @soywendyguevaraoficial

Social Media Influencer

Wendy used her viral fame as a springboard to establish herself as a full-fledged social media influencer. She quickly built a large following on platforms like YouTube and Instagram. There, she shares a variety of content, ranging from comedic skits to beauty tips and personal reflections on her journey as a transgender woman.

Her openness and authenticity have earned her a loyal fanbase, especially within the LGBTQ+ community. Wendy’s consistent online presence allows her to connect with her audience on a personal level, fostering a supportive environment for those navigating similar experiences with gender identity.

Television and Hosting Gigs

As her fame grew, Wendy transitioned from the digital realm to television, securing a spot in Mexico’s entertainment industry. She has appeared on several television shows and talk shows, where her vibrant personality and humor continue to shine.

Wendy Guevara’s success in this medium has broken new ground for transgender women in Mexican media. Her visibility helps normalize transgender representation in a traditionally conservative country.

Her roles in television often involve hosting or participating in variety shows, where she brings her comedic flair and relatable energy to a broader audience.

Music and Singing Career

She also explored her passion for music, releasing singles and performing at live events. Though not primarily known as a singer, she has used music as another creative outlet to connect with her fans.

Her songs often blend humor with catchy rhythms, giving audiences a taste of her playful personality. This move into music has expanded her fanbase, further solidifying her status as a multi-talented performer.

Collaborations and Projects

Her influence extends beyond solo ventures, as she has collaborated with other popular Mexican entertainers and influencers, including her fellow Las Perdidas castmate Paola

These collaborations have allowed Wendy to reach new audiences and diversify her projects, often taking part in campaigns that support the LGBTQ+ community. Through brand partnerships and creative collaborations, she continues to grow her career while staying true to her identity and values. She offers her fans more than just entertainment. She also offers representation and empowerment.

Wendy’s Impact on Transgender Visibility

Her rise to fame through Las Perdidas and her subsequent career expansion played a pivotal role in increasing transgender visibility in Mexico. Transgender individuals in the country often face discrimination and marginalization.

Wendy Guevara wearing black corset dress, holding a rainbow Pride flag in front of pink drapes for MAC campaign.
Wendy Guevara for MAC during Pride 2024 – Instagram @soywendyguevaraoficial

Amplified Voices of Transgender Individuals

As one of the few openly transgender figures in Mexican media, she has used her platform to break down stereotypes. She shows audiences that transgender people can be entertainers, influencers, and cultural icons.

Beyond her personal visibility, she has helped amplify the voices of others within the LGBTQ+ community. Through her social media presence and television appearances, she advocates for acceptance, equal rights, and greater representation of transgender individuals in the media.

It’s Your Turn to Make an Impact

Her story, along with those of other trailblazers like Alejandra Bogue and Victoria Volkóva, proves that transgender individuals can break down barriers and thrive in the public eye. These women have used their platforms to foster understanding, increase visibility, and advocate for the rights of the LGBTQ+ community.

Follow Wendy Guevara

Stay connected with Wendy Guevara and support her journey by following her on social media and professional platforms:

Now, it’s your turn to continue this momentum. By sharing stories like Wendy’s, you help amplify transgender voices and raise awareness about the importance of representation. Sharing this article is a step toward building a more inclusive society where everyone can feel empowered to be themselves.

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About the author

Amanda Valentine Dela Cruz
Amanda Valentine is a transgender woman who has written about trans topics for over 10 years for My Transgender Date. She is an author who made it on Amazon’s best-seller list by writing 5 books on trans women’s relationships. Her book “Dating Transgender Women for Gentlemen” peaked at #3 in the Transgender Studies category on Amazon. She started writing at the age of 10 and won a poetry contest in 4th grade which convinced her to pursue a career in literature. Her personal experiences as a transgender woman give her a unique perspective on trans topics.

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