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Andreja Pejić – When Fashion Meets Transgender Visibility

Andreja Pejić has become a trailblazer in the fashion industry, breaking down barriers as one of the first transgender models to succeed in both men’s and women’s modeling. Her journey from a refugee in Bosnia and Herzegovina to an international icon in fashion is nothing short of inspiring.

Known for her striking androgynous looks, she made headlines with her ability to model for both men’s and women’s fashion campaigns, challenging conventional ideas of gender in the industry.

Early Life and Discovering Identity

From an early age, she felt a strong sense of femininity, although she was assigned male at birth.

Black-and-white portrait of model Andreja Pejić, gazing at the camera with soft lighting and natural background.
Andreja Pejić, photographed by Damon Baker – Instagram @andrejapejic

She often gravitated toward feminine clothing and behaviors, which led to moments of confusion and frustration as she tried to reconcile her identity with societal expectations. 

Growing Up as a Refugee

Andreja Pejić was born on August 28, 1991, in Tuzla, Bosnia and Herzegovina, amid the Bosnian War. Her early life was marked by the hardships of a war-torn region, forcing her family to flee as refugees to Australia when she was just a child. Settling in Melbourne, she grew up in a new country and culture, navigating the challenges of displacement and adaptation.

Despite the difficulties, she found stability and support within her family, which helped her develop resilience from a young age. Growing up as an immigrant in a foreign land shaped Pejić’s perspective, deepening her appreciation for diversity and strengthening her resolve to pursue her dreams.

Questioning Gender and Identity

During her teenage years, she began to explore her gender identity more openly, discovering that her sense of self did not align with the traditional gender norms she saw around her.

She found herself drawn to the world of fashion, where she could express and experiment with her appearance, which allowed her to explore her identity in a space that felt freeing and empowering.

Discovering a Path in Fashion

As she continued to explore her gender identity, she also began to see fashion as a potential career path. At 16, she was scouted by a talent agent at a McDonald’s in Melbourne, which opened the door to modeling. With her striking androgynous look, she quickly gained attention in the fashion industry, booking modeling jobs for both men’s and women’s collections.

Fashion provided her with an environment where she could defy gender norms, and her ability to present both masculine and feminine looks became her unique signature. This early success laid the foundation for her career and her journey to become an iconic transgender figure in the modeling world.

Breakthrough in Androgynous Modeling

Her androgynous modeling pushed boundaries in an industry that had long maintained strict separations between male and female representations. 

Andreja Pejić in a sculptural, gold-textured Giles Deacon gown, posing gracefully in a studio editorial portrait.
Andreja Pejić featured in the book GilesSølveKatie – Instagram @andrejapejic

Rising to Fame with Androgyny

Andreja Pejić’s career took off in the late 2000s when she began modeling for both men’s and women’s fashion, a rarity in the industry. Her androgynous look captivated designers and audiences alike, making her one of the few models to walk in both men’s and women’s runway shows.

Her unique ability to seamlessly embody both masculine and feminine styles caught the attention of top designers like Jean-Paul Gaultier and Marc Jacobs. Her work on the runway quickly gained media attention, positioning her as a groundbreaking figure in fashion and helping to redefine beauty standards around gender.

Challenging Gender Norms in Fashion

By modeling both men’s and women’s collections, she disrupted traditional notions of beauty and gender roles in fashion. Her presence challenged the fashion world to rethink its rigid standards, creating space for more inclusive and fluid interpretations of gender. 

This impact went beyond runway shows; her visibility inspired discussions on gender identity and helped bring a broader understanding of androgyny and non-binary expression into the mainstream.

Becoming a Symbol of Non-Binary Beauty

As her career continued to flourish, Pejić became a symbol of non-binary beauty, inspiring people worldwide who felt confined by traditional gender roles. Magazines featured her in covers and editorials, showcasing her versatility and pushing forward the idea that beauty transcends gender.

Her modeling career in this period wasn’t just about personal success—it was about redefining possibilities for those who didn’t fit into conventional molds. Her success helped lay the groundwork for a new generation of models and artists who openly embrace gender fluidity, making her a true pioneer in the world of androgynous modeling.

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Public Transition and Redefining Her Career

By sharing her experiences, she helped to demystify the transgender experience and inspired countless individuals struggling with their own identities.

Andreja Pejić stands in front of a gray background, wearing a white spaghetti-strap crop top and high-waisted white jeans, her head tilted and hair falling over her shoulder.
Andreja Pejić pays tribute to 80s aesthetics – Instagram @andrejapejic

Coming Out as Transgender

In 2013, Andreja Pejić made the courageous decision to come out publicly as transgender, sharing her journey with the world. This announcement marked a significant shift in her personal and professional life, as she openly embraced her identity and began her transition. She was one of the first high-profile models to publicly transition, and her story gained international attention.

Transitioning in the Public Eye

Transitioning publicly was not without its challenges, especially in an industry that had only recently begun to embrace gender fluidity. She faced immense scrutiny, both from the media and the fashion industry, as she navigated this deeply personal journey in a public forum.

However, she approached her transition with resilience and grace, often speaking openly about the ups and downs of her experience. Her honesty about the transition process, from medical aspects to the emotional journey, allowed her to continue breaking down barriers and fostered greater acceptance and understanding within and beyond the fashion world.

Redefining Her Career as a Woman

After her transition, she fully embraced her identity as a woman, focusing her modeling career exclusively on women’s fashion. She went on to work with major brands, securing campaigns and runway appearances that positioned her as one of the most prominent transgender women in the industry.

In 2015, she became the first openly transgender model to be profiled in Vogue, a historic milestone that underscored her influence in the fashion world. She redefined career has set a powerful example, showing that transgender individuals can thrive authentically in mainstream media and modeling, inspiring a more inclusive future for fashion.

Expanding Her Influence in Acting and Media

This shift allowed her to reach new audiences and establish herself as a multi-talented figure in the entertainment industry, demonstrating that transgender artists could thrive in diverse media.

Andreja Pejić on the red carpet at the 2018 Rome Film Festival, wearing a floor-length ivory satin gown, posing in front of a crowd and red backdrop.
Andreja Pejić at the Rome Film Festival 2018 – Instagram @andrejapejic

Venturing into Acting

Following her success in modeling, Andreja Pejić began to explore acting, taking on roles that allowed her to expand her creative range and impact.

In 2018, she made her film debut in The Girl in the Spider’s Web, where she played a significant role, showcasing her talent beyond the fashion world. Acting gave her an opportunity to push her boundaries, and she embraced the chance to represent transgender individuals in film

Media Appearances and Public Advocacy

Pejic’s influence extended beyond her roles in fashion and film, as she increasingly became a visible advocate for transgender rights. She has participated in numerous interviews, panel discussions, and public events, using her platform to discuss issues of representation and the challenges faced by transgender people

Through appearances on major media platforms and in documentaries, she has spoken about her journey, bringing attention to the importance of authentic transgender stories in media. Her advocacy has helped normalize transgender experiences and has encouraged the industry to embrace more inclusive storytelling.

Promoting Inclusivity Beyond Fashion and Film

Andreja Pejić has become an influential voice advocating for diversity and inclusivity, not only in fashion and film but across all forms of media.

She consistently champions the idea that authentic representation is essential for progress, pushing for more LGBTQ+ creators, writers, and actors behind the scenes.

Pejic’s work as a public figure has inspired many and brought meaningful discussions about transgender visibility into mainstream media.

Andreja Pejić’s Impact on Transgender Visibility

Pejic’s openness about her gender identity and her journey has made her an influential role model for the LGBTQ+ community, particularly for transgender individuals navigating their own experiences.

Andreja Pejić stands in the Burning Man desert in 2016, wearing a red bandana and faux fur coat, fire glowing behind her.
Andreja Pejić at Burning Man 2016 – Instagram @andrejapejic

Redefining Gender in the Fashion Industry

Her career has played a vital role in challenging and redefining traditional gender norms within the fashion industry. By successfully modeling both men’s and women’s clothing early in her career, she broke down longstanding gender barriers and demonstrated that beauty and talent are not confined to binary expectations.

Her public transition added another layer to this impact, as she continued to thrive in women’s fashion, helping to normalize transgender representation on the runway and in major campaigns. 

Her visibility has encouraged the fashion industry to embrace more inclusive standards, inspiring other brands to feature transgender models and celebrate gender diversity.

Inspiring the LGBTQ+ Community

Her willingness to transition publicly and share her story resonated with those who felt unseen, showing them that it is possible to succeed authentically in even the most competitive fields.

Pejic’s advocacy work has reinforced her status as a symbol of strength and resilience, inspiring countless people to embrace their identities proudly. For young transgender individuals looking up to her, Pejić stands as a beacon of hope and empowerment.

Paving the Way for Future Generations

Beyond her personal achievements, Andreja Pejić’s legacy lies in the doors she has opened for future transgender models, actors, and creatives. Her career has set a new standard for diversity and representation, proving that transgender individuals deserve visibility and success across all media.

Andreja Pejić has shown that authenticity and resilience can open doors and change perspectives. Her influence on transgender visibility in fashion and media has helped bring about greater acceptance and understanding.

Follow Andreja Pejić

Stay connected with Andreja Pejić and support her journey by following her on social media and professional platforms:

By sharing her story, we can help keep the conversation going for more inclusive representation in all industries, encouraging others to live as their true selves. Let’s spread Andreja’s message and support a world where everyone can thrive with confidence and pride.

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About the author

Amanda Valentine Dela Cruz
Amanda Valentine is a transgender woman who has written about trans topics for over 10 years for My Transgender Date. She is an author who made it on Amazon’s best-seller list by writing 5 books on trans women’s relationships. Her book “Dating Transgender Women for Gentlemen” peaked at #3 in the Transgender Studies category on Amazon. She started writing at the age of 10 and won a poetry contest in 4th grade which convinced her to pursue a career in literature. Her personal experiences as a transgender woman give her a unique perspective on trans topics.

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